By Hector Rodriguez & Greg Aper

With project Wander we set out to see what was possible when you marry Ai with professional design experience. We crafted a brand, visual design language, soft goods & hard goods, a digital experience, retail experience and an ad campaign.

Our Skeleton to Skin approach ensured everything was thoughtful and informed. The Skeleton component was driven by an upfront UX frame work, heavily informed by AI. The Skin component was accomplished with 95% Ai utilization to visualize concepts over the skeletal framework.

We came away inspired by the potential Ai tools have in our line of work. We hope you do as well.